DoorDash Merchant Portal Guide for Restaurants

June 17, 2025

Table of contents

Are you tired of managing third-party delivery with more guesswork than guidance?

Do you find yourself asking, “Where exactly can I see what’s working and what’s not?”

Suppose you’re a restaurant owner in Canada, from a single quick-service shop in Mississauga to a growing ghost kitchen in Vancouver. In that case, you’ve likely wondered how to make delivery more profitable without drowning in admin.

That's where the DoorDash Merchant Portal comes in. And yes, the DoorDash for restaurants login page is only the beginning.

This guide is built specifically for Canadian restaurants like yours. You'll find out how to log in, set up your team, update your store, view order data, and use DoorDash tools to grow your business without relying on guesswork or needing a tech degree.

Overview of the DoorDash Merchant Portal

Food delivery in Canada isn’t just a trend, but part of daily life. 

According to the DoorDash 2024 statistics report, over 54% of Canadian consumers prefer ordering meals through third-party platforms, and 66% place pickup orders at least once a month.

Such demand puts extra pressure on restaurants to manage online orders smoothly and efficiently.

The DoorDash Merchant Portal gives independent restaurants, quick service brands, ghost kitchens, and local chains a single online workspace to manage their DoorDash business. From this dashboard, you can track sales, update your menu, adjust hours, manage staff access, launch limited-time offers, and respond to customer feedback.

The platform also provides data you can use to improve your operations. Whether it’s your cancellation rate, ratings, or average ticket size, everything is measured and available in real time.

With 46% of Canadians looking for discounts and 60% choosing familiar restaurants, having a well-maintained presence on DoorDash helps you stay top-of-mind and on top of delivery expectations.

How to Access the Merchant Portal?

Before you can manage anything, you need to get in.

Here’s how to log in without hassle:

  • Step 1: Go to www.doordash.com/merchant/login
  • Step 2: Enter the email tied to your restaurant account
  • Step 3: Use your password or select “Forgot Password” to reset it (In case you forget the password)
How to Access the Merchant Portal

Once you're in, you’ll land on your Dashboard. That’s your home base.

If you're managing staff, you can assign roles like Admin or Operator. Each role has different permissions, so you decide who sees what.

Getting Familiar with the Dashboard

Your dashboard shows what’s happening now and how things are trending.

Right away, you’ll see:

  • An optimisation score showing your store’s performance
  • A visual graph of your sales activity
  • Alerts about delays, cancellations, or reviews that need attention

You can filter the data by day, week, or month. It’s the fastest way to check if your operations are staying on track.

Tracking Orders in Real Time

The Orders tab gives you full visibility into each stage of every order.

Tracking Orders in Real Time

It’s split into:

  • Active: What’s currently being prepared or picked up
  • Scheduled: Pre-orders customers placed in advance
  • History: All past orders, including completed and cancelled ones

You’ll also find tools to pause incoming orders if you need a break or are short-staffed.

Managing Your Menu Without Calling Support

Restaurants change their menu often. You shouldn’t need help every time.

The Menu section lets you:

  • Edit item names, prices, and descriptions
  • Add photos to boost visual appeal
  • Mark items as out of stock instantly
  • Add modifiers and special instructions

You can also schedule different menus for breakfast, lunch, and holidays without creating multiple listings.

Monitoring Performance and Customer Insights

If you're wondering how you're doing, head to the Insights tab. This is where the data lives.

Monitoring Performance and Customer Insights

You’ll see:

  • Net sales, order volume, and average ticket size
  • Customer behaviour split by new, occasional, and frequent
  • Ratings and reviews, along with your lifetime score

The platform also highlights areas that may need improvement, like high wait times or common order mistakes.

Handling Finances the Smart Way

Keeping track of payouts and fees matters. The Financials tab gives you access to:

Handling Finances the Smart Way
  • Real-time transaction snapshots
  • Finalised payout reports you can export
  • Monthly statements for reconciling sales

You can set up daily or weekly payments, depending on what suits your accounting needs.

Your banking details, company name, and tax info can all be updated here when needed.

Managing Your Staff Access and Store Details

Under Settings, you can control who does what. From adding new users to setting permissions, you’re in charge.

Managing Your Staff Access and Store Details

Other options include:

  • Updating your restaurant’s hours and special closure dates
  • Adding customer pickup instructions or delivery notes for Dashers
  • Uploading your logo and banner to improve how your store appears in-app

Note: Menus with branding elements often get better visibility and higher engagement.

Running Promotions Without Guesswork

The Marketing section lets you test new offers and see what works.

Running Promotions Without Guesswork

You can:

  • Launch campaigns for free delivery or limited-time discounts
  • Target new, existing, or returning customers
  • Track how each promotion performs in real time

You only pay for orders that are completed through Sponsored Listings, not for clicks or views.

Reviewing Customer Feedback

The Customer tab gives you access to loyalty data and review history.

What you can do:

  • See how many repeat customers are coming back
  • Read and respond to customer reviews
  • Spot patterns in complaints or compliments
Reviewing Customer Feedback

This section helps you take direct action if a bad trend appears before it affects your sales.

What You Should Know About DashPass Orders?

DashPass is a DoorDash program that highlights select restaurants to a group of loyal, high-frequency customers. For Canadian businesses enrolled in the Plus or Premier plans, your restaurant may be automatically included.

Here’s why it matters:

  • DashPass customers typically order more often and spend more per visit
  • Your restaurant appears with a special green badge and $0 delivery fee for these users
  • There’s no added cost to the restaurant for being included
How It Works

Orders placed by DashPass users follow the same process as regular orders. They show up in your Merchant Portal, can be tracked in real-time, and contribute to your performance stats.

If your store qualifies, being listed under DashPass can increase your visibility without needing extra setup or daily management. It’s one of the easier ways to attract repeat customers, especially those who are already using DoorDash several times a week.

You can confirm your DashPass status directly inside the Your Plan section of the Merchant Portal.

Considering a Smarter Alternative to Third-Party Platforms?

If you're feeling boxed in by commissions or limited control over your customer data, you're not alone. Many Canadian restaurants are starting to look beyond third-party apps and invest in more sustainable tech solutions.

That’s where iOrders steps in.

iOrders is built for independent restaurants, ghost kitchens, and quick service brands that want to take back control of their online ordering. 

With a commission-free system, you get to keep more of what you earn—on
average, restaurants using iOrders report a 288% increase in revenue, 13% higher
basket size, and 244% more monthly orders.

Here's how iOrders can help your restaurant business:

1. Commission-Free Online Ordering

iOrders allows you to control the ordering experience without worrying about third-party commissions affecting your profits. Using a commission-free system, you keep more of what you earn while maintaining complete control over customer interactions.

This means higher revenue for you, with no percentage taken out by external platforms, making iOrders a cost-effective alternative to third-party services like DoorDash.

2. Streamlined Website and QR Code Ordering

With iOrders, you can manage orders directly from your website or via custom QR codes. This eliminates the need for third-party platforms, offering a seamless ordering experience where customers place their orders directly through your digital channels.

Not only does this create a better experience for customers, but it also gives you the power to control the customer journey from start to finish.

3. Flexible Delivery-as-a-Service

Whether dine-in, pickup, or delivery, iOrders offers flexible, commission-free delivery options. You can provide delivery services without worrying about hefty delivery fees or losing some of your profits to external providers.

It's a win-win—your customers get fast, reliable delivery, and you get to keep all the revenue.

4. Managed Marketing Services

One of the most powerful features of iOrders is its Managed Marketing Services. iOrders helps you engage with your customers on a deeper level by providing personalized messages and actionable insights to drive more sales. Whether through email marketing or promotional campaigns, iOrders makes building and maintaining strong customer relationships easy.

With actionable data, you can refine your marketing strategy to target your audience more effectively and ensure you drive the right traffic to your restaurant.

5. Loyalty and Rewards Programs

Building customer loyalty is key in today's competitive restaurant industry. With iOrders, you can implement targeted rewards programs that incentivize repeat customers. Offering discounts, free items, and other rewards keeps your customers returning while encouraging new customers to return.

By cultivating loyalty through referrals and rewards, you're ensuring that your restaurant doesn't just have customers—it has a community of repeat customers who are invested in your brand.

6. Smart Campaigns for Increased Customer Lifetime Value

iOrders takes your marketing to the next level with Smart Campaigns. Using data-driven insights, iOrders helps you engage with customers in a personal way tailored to their preferences. This approach increases engagement and helps boost customer lifetime value, ensuring that every customer becomes a long-term patron.

With the right messages at the right time, you can proactively keep customers returning and encourage them to spend more.

7. AI-Powered Review System

Feedback is critical to the success of your restaurant. iOrders leverages AI to create personalized responses to reviews, comments, and frequently asked questions. This system allows you to respond to customer feedback quickly and in a manner that aligns with your brand, making your restaurant stand out in customers' eyes.

This AI-driven approach helps you maintain a consistent and professional image while handling customer feedback promptly and efficiently.

8. White-Label Mobile App

If you want a custom-branded customer experience, iOrders offers a white-label mobile app. This fully customizable app allows customers to place orders for dine-in, pickup, or delivery seamlessly. With integrated payments, customers can pay directly through the app, enhancing their experience while building your brand's visibility.

This app helps you create a direct line of communication with your customers, so you're not just another restaurant on a third-party platform—you're the restaurant they know and love.

Over 300 Canadian restaurants already rely on iOrders. If you're aiming for smarter growth without the middleman, it’s worth exploring.

Final Thoughts

Running a restaurant is already complex. Adding online ordering shouldn’t make it harder. This guide walked you through the essentials of using the DoorDash Merchant Portal—logging in, managing orders, updating menus, reviewing sales, and understanding customer habits.

But if you’re ready to move beyond third-party constraints and take back control, iOrders is the shift worth making. With no commissions, full data ownership, AI-driven tools, and direct customer engagement, it’s not just another platform—it’s your competitive edge.

Want to stop renting your digital presence and finally own it? Start with iOrders today!

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