Customer story · Saskatoon, SK
How Tandoori Tadka grew to $170K+ in direct online sales
Owner Subash Panwar replaced an aging WordPress site with an iOrders AI-powered website, then turned on rewards and AI marketing. Now he's opening a second location in Saskatoon.
$170K+
direct sales in the last 12 months
$14K+
in direct orders every month
+40%
from AI marketing and rewards
Before and after iOrders
Before
With iOrders
How it grew
2024
The switch
The new iOrders website brought in $5,000+ in direct orders in its first month.
2025
Found on Google
Better local search visibility pushed website sales past $11,000 a month.
Jan–Mar 2026
Rewards and AI marketing
Automated emails and rewards lifted direct ordering by about 40%, to $14,000+ a month.
2026
A second location
$170K+ in direct sales in the last 12 months, and a second Saskatoon location on the way.
“iOrders is my CRM, my marketing engine, and my direct ordering platform — all in one. It didn't just grow my online orders, it grew my brand across Saskatoon.”
Subash Panwar
Owner, Tandoori Tadka · Saskatoon, SK
At a glance