Customer story · Regina, SK

How Milu built $200K+ a year in direct online sales

Before iOrders, every online order went through delivery apps. Owner Luanne Truong moved both Regina locations to commission-free ordering on milu.ca, live in a single day.

$200K+

direct online sales a year

$70K+

saved in commissions a year

1 day

from sign-up to live

Luanne Truong, founder and owner of Milu in Regina

Before and after iOrders

Before

✕
$0 in direct online sales. Every order came through DoorDash and other apps.
✕
20–30% of every online order lost to app fees.
✕
A plain website with no way to order.
✕
No customer list, emails or rewards to bring people back.

With iOrders

✓
Commission-free ordering on milu.ca.
✓
Live within 24 hours of sign-up.
✓
$200K+ a year in direct sales across both Regina locations.
✓
Emails, texts and rewards bring regulars back.

How it grew

2022

Live in one day

Milu signed up and had commission-free ordering running on its own website within 24 hours.

Both locations

Off the delivery apps

Pickup and delivery for both Regina locations moved to milu.ca, keeping the margin and the customer.

Ongoing

Regulars keep coming back

Emails, texts and rewards reach Milu's own customers directly, with no app in between.

Today

$200K+ a year, direct

Money that used to go to app fees now stays with the restaurant and its team.

Luanne Truong

“iOrders had us live in a day. Now we're doing over $200,000 a year in direct online sales and saving around $70,000 in commissions — money that stays in our restaurant and our team. Our regulars love ordering with us directly, and whenever I need help the iOrders team is right there.”

Luanne Truong

Founder & Owner, Milu · Regina, SK

At a glance

Restaurant
Milu, Vietnamese quick-service
Owner
Luanne Truong, Founder & Owner
Locations
2, in Regina, Saskatchewan
Website
milu.ca
With iOrders since
2022
Uses
Direct ordering, branded website, emails, texts and rewards

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